Kolkata, Oct 12, 2010 (Calcutta Tube/IBNS): Leading Bengali Film Actress Swastika Mukherjee launched ‘Pureline’, an internationally branded mustard oil from the house of Amazan Agro Products Limited, here on Monday.
Speaking at the event, Swastika said: “I feel extremely happy to launch the brand. Ata ekta gorber bishoy, je ekjon bangali ato boro ekta bisho maner brand er kornodhar (It’s a matter of appreciation that a Bengali is the proprietor of such a giant organisation).”
“For a Bengali, Durga Puja and food are interrelated. One can’t go without the other. And a pure 100 per cent mustard oil coming this auspicious season is really a great gain,” she said.
The actress further said: “I will tell my mother about the brand, as she is in-charge of cooking at our house, and ‘Pureline’ is definitely going to be the next running brand at our kitchen. Banglar sadh o sasthe ata ekta ghoroya brand hoye utbe (It will become a preferred brand for every Bengali).”
India is the world’s fourth largest edible oil economy and West Bengal has an estimated edible oil market size of Rs 3,500 crores. And following West Bengal, Jharkhand Bihar and Assam will get the taste and flavour of ‘Pureline’ that will be outsourced from India and produced at plant in Jaipur, said a company spokesperson.
On the occasion, MD and CEO- Amazan Agro Products Ltd, Joydeb Garai said: “The launch of ‘Pureline’ mustard oil will mark the Amazan group’s entry into the retail segment. Our main target market are those who are really health conscious and often prefer packaged food.”
Headquartered at Toronto, Amazan Agro, a supply chain management of agricultural and processed food products, operates in more than 35 countries.
Featured Video: Choto choto choto jama besh chilo,gal tipe ador khawa besh chilo,jedin theke choto holo jama joto jhamela shuru holo.”AWESOME” one of a kind ”SEXY” song from the movie”Kalishankar”.,featuring Prosenjit and Anubhav chakravarty with Swastika Mukherjee.