Amar Remedies eyes retail expansion

Kolkata, Nov 13, 2010 (Calcutta Tube/IBNS): The Nature Co., the retail arm of personal care enterprise Amar Remedies, is looking at aggressive expansion plans of opening at least 7 new stores across the country in the next one year, said a top official.

Billed as a ‘one stop shop for luxurious beauty and holistic wellness products’, the company already owns 6 stores spread across Indian metros, and their latest one opened at the South City Mall in Kolkata on Oct. 21.

“For our new stores, we are looking at tier II cities and also second stores in a few of the metros,” The Nature Co. (TNC) founder Natasha Shah told IBNS.

Amar Remedies, which is a big player in affordable personal care and also derives a healthy chunk of its revenue from exports, has so far invested an approximate Rs 25 crores on the upmarket stores.

“TNC stores are targeted at a niche audience. We primarily focus on premium products and services here and they are targeted to a different class of customers,” said Shah, who is also one of the directors of Amar Remedies Ltd.

And to attract the upmarket clientele, TNC’s ‘personal care boutiques’ have served up everything from an alluring in-store ambiance to complimentary spa services, Shah informed.

Experiencing a growth rate of above 50 percent annually, higher than the parent company’s, TNC’s business, which began last year, is booming said the founder.

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