Mumbai, July 25 (Calcutta tube / IBNS) Bollywood actor Abhishek Bachchan is busy these days spreading awareness about population control.
Don’t we all remember the last time a treacherous power-cut, in the middle of our favorite one-day match or TV soap ruined the mood, forcing us to find some other form of entertainment?
Brand Idea suggests a simple and effective solution to this problem, through seamless and non-stop entertainment with Idea’s 3G services! Idea’s new brand campaign, once again based on a social theme, highlights the country’s challenge of Population inflation and suggests a simple telephony solution.
Idea’s new Television ad shows Brand Ambassador Abhishek Bachchan explaining to a friend that the root cause of over population in our country is the unavailability of entertainment options for people.
The ad leaves a message that there will be ‘No Aabaadi, No Barbaadi’ because people will be ‘3G pe Busy’.
The mood of the ad is light and humorous, yet with a strong connect with a larger audience, as it features people from various parts of the country, reacting similarly once their only source of entertainment i.e. TV is shut down due to a power-cut!