March 9, 2010 (Calcutta Tube): While the masses were guessing that the brand ambassador to endorse the Videocon D2H service might be the remaining Khan (read: Salman) from Bollywood town, the company today gave a big surprise by introducing Abhishek Bachchan as it’s new D2H brand ambassador for the service which says ‘Direct Hai Correct Hai’.
When asked about choosing Abhishek and not Salman Khan, Mr. Khera (CEO of the D2H service wing) explains, “We have always had a good rapport with Abhishek and thus with out going to some one else, we directly approached Junior Bachchan and were waiting for his approval. We think no one could be a more perfect choice than Abhishek to endorse our brand.”
Joining the ranks of his colleagues, Shahrukh Khan, Aamir Khan, and Saif Ali Khan, a playful Abhishek quipped, “If you don’t want me to be the brand ambassador for Videocon and want to see some one else in my place then I am ready to walk out (Laughs). But truly speaking, it will be fun for me and we will have a healthy competition rather than any kind of rivalry.”
-Tejashree Bhopatkar/ Sampurn Wire