2010 Halloween Greeting Card Trends: The Scary Halloween Cards

October 10, 2010, CLEVELAND, (Calcutta Tube):  The true beauty of Halloween is in the details. A sound in the distance you can barely make out, a passing glimpse you aren’t sure you really saw, a sudden cold breeze you didn’t expect. These are just some of the subtleties that give the season its sense of fright and fun, and they are all reflected in the latest collection from American Greetings Corporation (NYSE: AM), which combines traditions and innovation to offer an appropriately sweet variety.

Shoppers looking to share the Halloween spirit need look no further than the card aisle this year to find everything they could desire. A playful mix of dark shades and bedeviling designs enliven classic characters, and the fun combination may just cause a bit of nostalgia for parents as they watch their children enjoy the same traditions they once did.

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One new collection this Halloween sure to inspire some nostalgic smiles is Flipbook™. Similar to the homemade flipbook “cartoons” of youth, these cards offer both trick and treat.

Each Flipbook greeting features an entertaining animation that is produced by simply pulling panels to reveal a surprising design. From a cute black cat popping out of a pumpkin to a witch in flight, the scenes are fun to produce over and over again and sure to be enjoyed by any recipient.

Consumers can find all of the newest offerings for Halloween at participating drug chains, grocery stores and super centers nationwide, as well as in American Greetings and Carlton Cards retail stores. For more information, including store locations in your area, please visit us at www.corporate.americangreetings.com. You can also follow us on Twitter at www.twitter.com/amgreetings and on Facebook at www.facebook.com/AmericanGreetings.

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