Mumbai, June 1 (Calcutta Tube / IBNS) Luxor Writing Instruments, a leader in Indian writing instruments industry, on Friday announced Bollywood actor Deepika Padukone as the brand ambassador for its brand Pilot.
Deepika has been signed for two years and will be seen endorsing Pilot pens.
Pooja Jain, Executive Director, Luxor Group, said, “Deepika rightly represents the youth who is passionate and seek excellence in their endeavors. Our association with her is the right fit with many common factors between Pilot and Deepika which appeal to the youth instantly.”
“Luxor range of writing instruments is exported to 110 countries worldwide. Thus we also wanted a face that would be internationally recognized,” she added.